Facebook gives free advert to WHO for coronavirus response

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Facebook CEO Mark Zuckerberg said the social network will give the World Health Organization free advertising for its coronavirus response and takedown false claims about the virus.

Users who search for coronavirus on Facebook will see a pop-up that directs them to the WHO or local health authority for the latest information on the outbreak.

Those in a country where the WHO has reported person-to-person transmission will see that information in their News Feed.

In a Facebook post, Zuckerberg said that the WHO will get free ads and the social network will give “millions more in ad credits” to other organizations too.

The Facebook founder also said the company will remove “false claims and conspiracy theories that have been flagged by leading global health organizations.”

“We’re also blocking people from running ads that try to exploit the situation — for example, claiming that their product can cure the disease,” he added.

Facebook has faced heavy criticism for the spread of misinformation on its platform.

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